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Author Question: A brand product manager needs to know if men and women hold different attitudes about her product. ... (Read 84 times)

Mr3Hunna

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on: Jun 28, 2018
A brand product manager needs to know if men and women hold different attitudes about her product. What test should the brand product manager use?
 a. Cross-tabulation
  b. Independent samples t-test for means
  c. Pearson chi-square test of independence
  d. Paired sample t-test for means
  e. Regression analysis

Question 2

Relationship marketing requires a long-term focus, while transactional marketing tends to have a short term perspective.
 a. True
  b. False
 Indicate whether the statement is true or false


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yasmin

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

True


Mr3Hunna

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Reply 2 on: Jun 28, 2018
Gracias!

LVPMS

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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