A brand product manager needs to know if men and women hold ...

[Mr3Hunna]

A brand product manager needs to know if men and women hold different attitudes about her product. What test should the brand product manager use?
 a. Cross-tabulation
  b. Independent samples t-test for means
  c. Pearson chi-square test of independence
  d. Paired sample t-test for means
  e. Regression analysis

Question 2

Relationship marketing requires a long-term focus, while transactional marketing tends to have a short term perspective.
 a. True
  b. False
 Indicate whether the statement is true or false

[yasmin]

Answer to Question 1

b

Answer to Question 2

True

[Mr3Hunna]

Thanks for the timely response, appreciate it

[scikid]

Excellent