This topic contains a solution. Click here to go to the answer

Author Question: Discuss the self-regulation of advertising that occurs before and after an ad appears in the ... (Read 28 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
Discuss the self-regulation of advertising that occurs before and after an ad appears in the media.

Question 2

Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?
 a. Nominal and interval
  b. Ordinal and ratio
  c. Ratio and interval
  d. Nominal and ordinal
  e. Ordinal and interval



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tuate

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

The self-regulation of advertising before it appears in the media is known as the advertising clearance process. A magazine advertisement or television commercial undergoes a variety of clearance steps prior to its actual printing or airing, including (1) advertising agency clearance, (2) approval from the advertiser's legal department and perhaps also from an independent law firm, and (3) media approval.

A finished ad that makes it through the clearance process and appears in advertising media is then subject to the possibility of post hoc self-regulation, particularly from the National Advertising Review Council (NARC). NARC is an organization formed via a partnership among several advertising trade groups and the Council of Better Business Bureau's National Advertising Division (NAD). NARC consists of three review units: the Children's Advertising Review Unit (CARU), NAD, and the National Advertising Review Board (NARB). CARU monitors children's television programming and commercials, whereas the NAD and NARB were established to sustain standards of truth and accuracy in national advertising to adults. NARB is a court consisting of 50 representatives who are formed into five-member panels to hear appeals of NAD cases when an involved party is dissatisfied with the initial verdict. NAD is the investigative arm of NARB and is responsible for evaluating, investigating, and holding initial negotiations with an advertiser on complaints involving truth or accuracy of national advertising. Cases are brought to the NAD by competitors, initiated by the NAD staff, or originate from local Better Business Bureaus, consumer groups, and individual consumers.

Answer to Question 2

d





 

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

For a complete list of videos, visit our video library