This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss the self-regulation of advertising that occurs before and after an ad appears in the ... (Read 48 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
on: Jun 28, 2018
Discuss the self-regulation of advertising that occurs before and after an ad appears in the media.

Question 2

Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?
 a. Nominal and interval
  b. Ordinal and ratio
  c. Ratio and interval
  d. Nominal and ordinal
  e. Ordinal and interval


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tuate

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

The self-regulation of advertising before it appears in the media is known as the advertising clearance process. A magazine advertisement or television commercial undergoes a variety of clearance steps prior to its actual printing or airing, including (1) advertising agency clearance, (2) approval from the advertiser's legal department and perhaps also from an independent law firm, and (3) media approval.

A finished ad that makes it through the clearance process and appears in advertising media is then subject to the possibility of post hoc self-regulation, particularly from the National Advertising Review Council (NARC). NARC is an organization formed via a partnership among several advertising trade groups and the Council of Better Business Bureau's National Advertising Division (NAD). NARC consists of three review units: the Children's Advertising Review Unit (CARU), NAD, and the National Advertising Review Board (NARB). CARU monitors children's television programming and commercials, whereas the NAD and NARB were established to sustain standards of truth and accuracy in national advertising to adults. NARB is a court consisting of 50 representatives who are formed into five-member panels to hear appeals of NAD cases when an involved party is dissatisfied with the initial verdict. NAD is the investigative arm of NARB and is responsible for evaluating, investigating, and holding initial negotiations with an advertiser on complaints involving truth or accuracy of national advertising. Cases are brought to the NAD by competitors, initiated by the NAD staff, or originate from local Better Business Bureaus, consumer groups, and individual consumers.

Answer to Question 2

d


berenicecastro

  • Hero Member
  • *****
  • Posts: 581
Reply #2 on: Jun 28, 2018
Thank you


tuate

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Breast cancer. Notice the tumor growing within a lactiferous gland, which occurs in infiltrating duc Breast cancer. Notice the tumor growing within a lactiferous gland, which occurs in infiltrating duc
wild discuss fish wild discuss fish
A medical assistant listening to the patient and physician discuss the patient's care. A medical assistant listening to the patient and physician discuss the patient's care.
Feedback regulation of HMG-CoA reductase activity Feedback regulation of HMG-CoA reductase activity
How wide must a narrow slit be if the first diffraction minimum occurs at 12 with laser light ... How wide must a narrow slit be if the first diffraction minimum occurs at 12 with laser light ...
Day 16 Neural groove appears as the neural tube begins forming. Day 16 Neural groove appears as the neural tube begins forming.
Video: Metabolic Rate, Heat and Thermoregulation - response to heat and cold stresses

For a complete list of videos, visit our video library