Author Question: Effective brand building on the Internet requires: a. intensive use of online advertising. b. ... (Read 41 times)

roselinechinyere27m · **on:** Jun 28, 2018

Effective brand building on the Internet requires:
a. intensive use of online advertising.
b. combining interactivity and information-driven direct-response marketing.
c. higher expenditures than offline brand building.
d. All of these are correct.

Question 2

In order to encourage retailers to use P-O-P materials, manufacturers must design these materials to satisfy which of the following requirements? They are ____.
a. attractive, convenient, and useful for consumers
b. the right size and format
c. user friendly
d. sent to stores when they are needed
e. all of the above