Which of the following purchase activities are primarily ...

[Ebrown]

Which of the following purchase activities are primarily emotional in nature?
 a. To persuade and to convert.
  b. To entertain and to convert.
  c. To entertain and to persuade.
  d. To educate and to persuade.

Question 2

Which of the following is a reason why P-O-P materials go unused?
 a. does not satisfy the retailer's needs
  b. takes up too much space for the amount of sales generated
  c. not well-constructed
  d. only serve to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
  e. all of the above

[Mollythedog]

Answer to Question 1

c

Answer to Question 2

E

[Ebrown]

Thanks for the timely response, appreciate it

[parshano]

YES! Correct, THANKS for helping me on my review