Author Question: Which of the following purchase activities are primarily emotional in nature? a. To persuade and to ... (Read 116 times)

Ebrown · **on:** Jun 28, 2018

Which of the following purchase activities are primarily emotional in nature?
a. To persuade and to convert.
b. To entertain and to convert.
c. To entertain and to persuade.
d. To educate and to persuade.

Question 2

Which of the following is a reason why P-O-P materials go unused?
a. does not satisfy the retailer's needs
b. takes up too much space for the amount of sales generated
c. not well-constructed
d. only serve to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
e. all of the above