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Author Question: The modern customer journey in the digital age differs from the traditional customer journey in ... (Read 132 times)

cagreen833

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on: Jun 28, 2018
The modern customer journey in the digital age differs from the traditional customer journey in that:
 a. the digital customer journey features the removal of a loyalty loop.
  b. the digital customer journey features the addition of a loyalty loop.
  c. the digital customer journey is more funnel-shaped than the traditional one.
  d. customers in the traditional journey didn't usually consider multiple options.

Question 2

The brand lift index gauges the average increase of in-store decision purchases when point-of-purchase is present versus when it is not.
 
 Indicate whether the statement is true or false


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underwood14

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


cagreen833

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

lkanara2

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Reply 3 on: Yesterday
:D TYSM

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