Author Question: The modern customer journey in the digital age differs from the traditional customer journey in ... (Read 66 times)

cagreen833 · **on:** Jun 28, 2018

The modern customer journey in the digital age differs from the traditional customer journey in that:
a. the digital customer journey features the removal of a loyalty loop.
b. the digital customer journey features the addition of a loyalty loop.
c. the digital customer journey is more funnel-shaped than the traditional one.
d. customers in the traditional journey didn't usually consider multiple options.

Question 2

The brand lift index gauges the average increase of in-store decision purchases when point-of-purchase is present versus when it is not.

Indicate whether the statement is true or false