The modern customer journey in the digital age differs from the ...

[cagreen833]

The modern customer journey in the digital age differs from the traditional customer journey in that:
 a. the digital customer journey features the removal of a loyalty loop.
  b. the digital customer journey features the addition of a loyalty loop.
  c. the digital customer journey is more funnel-shaped than the traditional one.
  d. customers in the traditional journey didn't usually consider multiple options.

Question 2

The brand lift index gauges the average increase of in-store decision purchases when point-of-purchase is present versus when it is not.
 
 Indicate whether the statement is true or false

[underwood14]

Answer to Question 1

b

Answer to Question 2

T

[cagreen833]

Thanks for the timely response, appreciate it

[Sarahjh]

YES! Correct, THANKS for helping me on my review