Author Question: We can only call it social media marketing if: a. it leads to achieving business and marketing ... (Read 174 times)

wenmo · **on:** Jun 28, 2018

We can only call it social media marketing if:
a. it leads to achieving business and marketing goals.
b. users actively share the content.
c. it brings in many Facebook fans and Twitter followers.
d. All of these are correct.

Question 2

What distinctive feature separates cause-related marketing from event marketing?
a. Targeting of specific groups
b. The amount of money involved
c. The goodwill aspect
d. Contribution to a designated cause is linked to consumers performing a behavior that benefits the firm
e. None of these are correct.