A hierarchy of interactive activities suggests that ________ is a ...

[rl]

A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
 a. personalization
  b. market segmentation
  c. building a customer database
  d. data mining

Question 2

Services like Google Places make location-based marketing accessible to even small businesses.
 
 Indicate whether the statement is true or false

[komodo7]

Answer to Question 1

a

Answer to Question 2

T