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Author Question: A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can ... (Read 141 times)

rl

  • Hero Member
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  • Posts: 579
on: Jun 28, 2018
A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
 a. personalization
  b. market segmentation
  c. building a customer database
  d. data mining

Question 2

Services like Google Places make location-based marketing accessible to even small businesses.
 
 Indicate whether the statement is true or false


komodo7

  • Sr. Member
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  • Posts: 322
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

T


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