The balance of power began shifting from manufacturers to ...

[saraeharris]

The balance of power began shifting from manufacturers to retailers when network television dipped in effectiveneess as an advertising medium and, especially, with the ____.
 a. shortening of distribution channels
  b. growth of internet marketing
  c. use of EDLP
  d. advent of optical scanning equipment
  e. development of mega-stores

Question 2

Which of the following is TRUE?
 a. An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
  b. Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted.
  c. Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
  d. Both a and b are correct.
  e. a, b, and c are correct.

[cascooper22]

Answer to Question 1

D

Answer to Question 2

a

[saraeharris]

Gracias!

[sailorcrescent]

Excellent