Author Question: The balance of power began shifting from manufacturers to retailers when network television dipped ... (Read 73 times)

saraeharris · **on:** Jun 28, 2018

The balance of power began shifting from manufacturers to retailers when network television dipped in effectiveneess as an advertising medium and, especially, with the ____.
a. shortening of distribution channels
b. growth of internet marketing
c. use of EDLP
d. advent of optical scanning equipment
e. development of mega-stores

Question 2

Which of the following is TRUE?
a. An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
b. Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted.
c. Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
d. Both a and b are correct.
e. a, b, and c are correct.