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Author Question: Sales promotion can enable a manufacturer to obtain extra shelf space for a temporary period. ... (Read 58 times)

fagboi

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on: Jun 28, 2018
Sales promotion can enable a manufacturer to obtain extra shelf space for a temporary period.
 
 Indicate whether the statement is true or false

Question 2

The first step in developing a measure of marketing constructs is to
 a. generate sample items.
  b. purify the measure.
  c. assess validity.
  d. specify the domain of the construct.
  e. collect data.


briezy

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

d


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