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Author Question: Single-source systems of advertising measurement address the critical issue of whether an ... (Read 81 times)

TFauchery

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Single-source systems of advertising measurement address the critical issue of whether an advertising campaign has actually driven increases in ____ and augmented the brand's market share.
 a. brand sales
  b. consumer awareness
  c. audience attention
  d. consumer loyalty
  e. target market knowledge

Question 2

Aside from measuring just the inquires or sales generated, direct marketing
 a. is more difficult to determine the effectiveness of then advertising.
  b. allows for a more refined evaluations against geodemographic objectives.
  c. is much less costly on a CPM basis then public relations.
  d. does not allow for a profitability or return on investment calculations because of its complexity.



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Mochi

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Answer to Question 1

A

Answer to Question 2

B




TFauchery

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


matt95

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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