What are the future trends in search and how do they affect how ...

[NClaborn]

What are the future trends in search and how do they affect how marketers develop and implement their SEM campaigns?

Question 2

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research?
 a. advertisers
  b. advertising agencies
  c. media groups
  d. government
  e. consumer groups

[stanleka1]

Answer to Question 1

Students should mention that search trends such as local search come from marketers trying to understand the user intent of their customers and potential customers as they search on the web. Local search developed from an understanding that 40 percent of inquiries have local intent and marketers need to optimize their websites organically to include local search terms and bid for local terms in paid search campaigns. Mobile search is another trend that marketers must be aware of when developing their campaigns, as mobile searches require a mobile-optimized website to increase click-throughs. Students might also mention that specific vertical markets are expected to benefit from mobile search

Answer to Question 2

B