« previous next »

Author Question: What are the future trends in search and how do they affect how marketers develop and implement ... (Read 25 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
What are the future trends in search and how do they affect how marketers develop and implement their SEM campaigns?

Question 2

Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research?
 a. advertisers
  b. advertising agencies
  c. media groups
  d. government
  e. consumer groups


stanleka1

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

Students should mention that search trends such as local search come from marketers trying to understand the user intent of their customers and potential customers as they search on the web. Local search developed from an understanding that 40 percent of inquiries have local intent and marketers need to optimize their websites organically to include local search terms and bid for local terms in paid search campaigns. Mobile search is another trend that marketers must be aware of when developing their campaigns, as mobile searches require a mobile-optimized website to increase click-throughs. Students might also mention that specific vertical markets are expected to benefit from mobile search

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Three ways that factors affect mortality in response to changes in population density. Three ways that factors affect mortality in response to changes in population density.
Smart cars in the future Smart cars in the future
Develop a Patient Teaching Handout About Stress Develop a Patient Teaching Handout About Stress
Demographic Trends and Debates Demographic Trends and Debates
Genes, hormones, and activity affect weight Genes, hormones, and activity affect weight
Days 24–25 Pharyngeal arches develop. They will contribute to the face, neck, larynx, and pharynx. Days 24–25 Pharyngeal arches develop. They will contribute to the face, neck, larynx, and pharynx.
Video: Global warming and its effect on climate change

For a complete list of videos, visit our video library