Author Question: None of these are correct.Best Foods Corporation hired an outside marketing research firm for ... (Read 109 times)

kodithompson · **on:** Jun 28, 2018

None of these are correct.Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the U.S. This type of test market is called a(n)
a. electronic test market.
b. controlled test market.
c. standard test market.
d. simulated test market.
e. None of these are correct.

Question 2

A proactive public relations strategy is a tool designed to take an aggressive stand at the first sign of negative publicity.

Indicate whether the statement is true or false