General Foods Corporation uses data such as sales figures, ...

[misspop]

General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using _____ data.
 A) internal
  B) external
  C) continual
  D) government
  E) economic

Question 2

Frito Lay holds a contest for customers to submit ideas for new flavors of Lays potato chips. Which phase of product development does this represent?
 A) Prototyping
  B) Product development/testing
  C) Commercialization
  D) Product analysis
  E) Idea generation

[brittrenee]

Answer to Question 1

A

Answer to Question 2

A

[misspop]

Excellent

[ecabral0]

Gracias!