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Author Question: General Foods Corporation uses data such as sales figures, product and marketing costs, inventory ... (Read 126 times)

misspop

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  • Posts: 540
on: Jul 14, 2018
General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using _____ data.
 A) internal
  B) external
  C) continual
  D) government
  E) economic

Question 2

Frito Lay holds a contest for customers to submit ideas for new flavors of Lays potato chips. Which phase of product development does this represent?
 A) Prototyping
  B) Product development/testing
  C) Commercialization
  D) Product analysis
  E) Idea generation


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brittrenee

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Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

A


misspop

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review

tkempin

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Reply 3 on: Yesterday
Excellent

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