Author Question: General Foods Corporation uses data such as sales figures, product and marketing costs, inventory ... (Read 93 times)

misspop · **on:** Jul 14, 2018

General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using _____ data.
A) internal
B) external
C) continual
D) government
E) economic

Question 2

Frito Lay holds a contest for customers to submit ideas for new flavors of Lays potato chips. Which phase of product development does this represent?
A) Prototyping
B) Product development/testing
C) Commercialization
D) Product analysis
E) Idea generation