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Author Question: General Foods Corporation uses data such as sales figures, product and marketing costs, inventory ... (Read 129 times)

misspop

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General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. The firm is using _____ data.
 A) internal
  B) external
  C) continual
  D) government
  E) economic

Question 2

Frito Lay holds a contest for customers to submit ideas for new flavors of Lays potato chips. Which phase of product development does this represent?
 A) Prototyping
  B) Product development/testing
  C) Commercialization
  D) Product analysis
  E) Idea generation



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brittrenee

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Answer to Question 1

A

Answer to Question 2

A




misspop

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review


sailorcrescent

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Reply 3 on: Yesterday
Gracias!

 

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