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Author Question: What type of research should a manager use when he/she needs precise answers about the effects of ... (Read 21 times)

Davideckstein7

  • Hero Member
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  • Posts: 555
on: Jun 28, 2018
What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?
 a. Exploratory
  b. Causal
  c. Surveys
  d. Descriptive
  e. Both a and d are correct.

Question 2

NASCAR aggressively bills itself as the best marketing opportunity in sports.
 
 Indicate whether the statement is true or false


cici

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


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