Author Question: What type of research should a manager use when he/she needs precise answers about the effects of ... (Read 39 times)

Davideckstein7

  • Hero Member
  • *****
  • Posts: 555
What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?
 a. Exploratory
  b. Causal
  c. Surveys
  d. Descriptive
  e. Both a and d are correct.

Question 2

NASCAR aggressively bills itself as the best marketing opportunity in sports.
 
 Indicate whether the statement is true or false



cici

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

b

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

For a complete list of videos, visit our video library