What type of research should a manager use when he/she needs precise answers about the effects of ...

Author Question: What type of research should a manager use when he/she needs precise answers about the effects of ... (Read 41 times)

Davideckstein7

Hero Member
Posts: 555

on: Jun 28, 2018

What type of research should a manager use when he/she needs precise answers about the effects of various proposed marketing actions on important outcomes?
a. Exploratory
b. Causal
c. Surveys
d. Descriptive
e. Both a and d are correct.

Question 2

NASCAR aggressively bills itself as the best marketing opportunity in sports.

Indicate whether the statement is true or false

cici

Sr. Member
Posts: 325

Reply #1 on: Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

T

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