A good way to isolate a firm's best customers from a marketing ...

[captainjonesify]

A good way to isolate a firm's best customers from a marketing database is with ____ analysis.
 a. recency, frequency, and monetary (RFM)
  b. cost per inquiry
  c. cost per order
  d. demographic, psychographic, and behavioral

Question 2

Which of the following best describes what prescriptive analysis is?
 a. To recommend the best course of action among the firm's various options.
  b. To predict a future outcome with some degree of confidence.
  c. To understand the current context.
  d. None of these are correct.
  e. Both b and c are correct descriptions of descriptive analysis.

[juiceman1987]

Answer to Question 1

A

Answer to Question 2

a