With effective database marketing a firm may be able to alter the ...

[Tazate]

With effective database marketing a firm may be able to alter the channel of distribution via direct marketing efforts, and hence _____.
 a. cut direct costs
  b. reduce marcom costs
  c. increase retention rate
  d. enhance average purchase volume per customer
  e. increase the referral rate

Question 2

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.
 a. reasonable consumer
  b. probable consumer
  c. competitor
  d. government agency
  e. child

[InfiniteSteez]

Answer to Question 1

a

Answer to Question 2

a

[Tazate]

TYSM

[ttt030911]

Excellent