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Author Question: With effective database marketing a firm may be able to alter the channel of distribution via direct ... (Read 93 times)

Tazate

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  • Posts: 532
on: Jun 29, 2018
With effective database marketing a firm may be able to alter the channel of distribution via direct marketing efforts, and hence _____.
 a. cut direct costs
  b. reduce marcom costs
  c. increase retention rate
  d. enhance average purchase volume per customer
  e. increase the referral rate

Question 2

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.
 a. reasonable consumer
  b. probable consumer
  c. competitor
  d. government agency
  e. child


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InfiniteSteez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


Tazate

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  • Posts: 532
Reply 2 on: Jun 29, 2018
:D TYSM

covalentbond

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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