A brand's ____ represents the key feature, benefit, or image that ...

[abern]

A brand's ____ represents the key feature, benefit, or image that it stands for in the target audience's collective mind.
 a. logo
  b. name
  c. positioning
  d. placement
  e. semiotics

Question 2

Herman Miller realized ________ as a benefit of its value chain improvements.
 a. ability to maintain a larger inventory of finished products
  b. decrease in turnover of inventory
  c. improvement in the time it takes to deliver an order to a customer

[xiazhe]

Answer to Question 1

C

Answer to Question 2

C

[abern]

Excellent

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TYSM