Author Question: A brand's ____ represents the key feature, benefit, or image that it stands for in the target ... (Read 125 times)

abern · **on:** Jun 28, 2018

A brand's ____ represents the key feature, benefit, or image that it stands for in the target audience's collective mind.
a. logo
b. name
c. positioning
d. placement
e. semiotics

Question 2

Herman Miller realized ________ as a benefit of its value chain improvements.
a. ability to maintain a larger inventory of finished products
b. decrease in turnover of inventory
c. improvement in the time it takes to deliver an order to a customer