Author Question: Which of the following is NOT a communications outcome measure? a. purchase intentions b. brand ... (Read 72 times)

ETearle

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Which of the following is NOT a communications outcome measure?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

When conducting depth interviews, the questions should be general.
 a. True
  b. False
 Indicate whether the statement is true or false



macmac

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Answer to Question 1

E

Answer to Question 2

True



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