Author Question: Which of the following is NOT a communications outcome measure? a. purchase intentions b. brand ... (Read 70 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
Which of the following is NOT a communications outcome measure?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

When conducting depth interviews, the questions should be general.
 a. True
  b. False
 Indicate whether the statement is true or false



macmac

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

E

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

For a complete list of videos, visit our video library