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Author Question: Which of the following is NOT a communications outcome measure? a. purchase intentions b. brand ... (Read 26 times)

ETearle

  • Hero Member
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  • Posts: 580
on: Jun 28, 2018
Which of the following is NOT a communications outcome measure?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

When conducting depth interviews, the questions should be general.
 a. True
  b. False
 Indicate whether the statement is true or false


macmac

  • Sr. Member
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  • Posts: 343
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

True


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