Author Question: Changes in brand awareness, increased purchase intentions, and larger sales volume are all examples ... (Read 72 times)

jeatrice · **on:** Jun 28, 2018

Changes in brand awareness, increased purchase intentions, and larger sales volume are all examples of:
a. metrics that could be used to determine ROMI.
b. advertising slogans.
c. metrics used by EquiTrend to determine the top ten world-class brands.
d. the results of Super Bowl advertisements in 2000 for dot com companies.

Question 2

Need-satisfaction personal selling is based on the idea that:
a. customers need to be told what they want.
b. the customer needs to know what products the firm offers.
c. salespeople should be friendly because customers need to feel that they are appreciated.
d. customers purchase to satisfy a particular need or set of needs.
e. customers have only one need at a time and it must be met before the salesperson can interest them in any other product.