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Author Question: Which of the following is NOT a measure of communications outcomes? a. purchase intentions b. brand ... (Read 92 times)

neverstopbelieb

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on: Jun 29, 2018
Which of the following is NOT a measure of communications outcomes?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

Which of the following is an example of a communication outcome?
 a. increase sales to grocery stores by 10 percent
  b. increase total sales by 15 percent
  c. maintain existing sales levels in Japan
  d. increase brand awareness by 15 percent
  e. increase sales in Mexico by 15 percent


qytan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

d


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neverstopbelieb

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Reply #2 on: Jun 29, 2018
Correct answers!


qytan

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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