« previous next »

Author Question: Which of the following is NOT a measure of communications outcomes? a. purchase intentions b. brand ... (Read 44 times)

neverstopbelieb

  • Hero Member
  • *****
  • Posts: 534
on: Jun 29, 2018
Which of the following is NOT a measure of communications outcomes?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

Which of the following is an example of a communication outcome?
 a. increase sales to grocery stores by 10 percent
  b. increase total sales by 15 percent
  c. maintain existing sales levels in Japan
  d. increase brand awareness by 15 percent
  e. increase sales in Mexico by 15 percent


qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

neverstopbelieb

  • Hero Member
  • *****
  • Posts: 534
Reply #2 on: Jun 29, 2018
Correct answers!


qytan

  • Sr. Member
  • ****
  • Posts: 336
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

A method to measure the lateral movement of membrane proteins. A method to measure the lateral movement of membrane proteins.
General Intelligence is Related to Various Outcomes General Intelligence is Related to Various Outcomes
Sample purchase order form. Sample purchase order form.
Performing a Spirometry Test to Measure Forced Vital Capacity Performing a Spirometry Test to Measure Forced Vital Capacity
Psychologists measure basic memory capacity Psychologists measure basic memory capacity
Video: Fermentation pathways

For a complete list of videos, visit our video library