Author Question: Which of the following is NOT a measure of communications outcomes? a. purchase intentions b. brand ... (Read 96 times)

neverstopbelieb

  • Hero Member
  • *****
  • Posts: 534
Which of the following is NOT a measure of communications outcomes?
 a. purchase intentions
  b. brand awareness
  c. message comprehension
  d. attitude toward the brand
  e. All of these are measures of communication outcomes.

Question 2

Which of the following is an example of a communication outcome?
 a. increase sales to grocery stores by 10 percent
  b. increase total sales by 15 percent
  c. maintain existing sales levels in Japan
  d. increase brand awareness by 15 percent
  e. increase sales in Mexico by 15 percent



qytan

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

e

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

For a complete list of videos, visit our video library