Which of the following is NOT a measure of communications outcomes?
a. purchase intentions
b. brand awareness
c. message comprehension
d. attitude toward the brand
e. All of these are measures of communication outcomes.
Question 2
Which of the following is an example of a communication outcome?
a. increase sales to grocery stores by 10 percent
b. increase total sales by 15 percent
c. maintain existing sales levels in Japan
d. increase brand awareness by 15 percent
e. increase sales in Mexico by 15 percent
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