John is a subunit manager at a large consumer packaged goods ...

[newbem]

John is a subunit manager at a large consumer packaged goods manufacturer. Every year, he submits a budget request to the vice president of marketing, who coordinates the various requests and then submits an overall budget to top management for approval. This is an example of ____ budgeting.
 a. top-down
  b. bottom-up
  c. top-down/bottom-up
  d. bottom-up/top-down
  e. combination

Question 2

The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process. The team is studying the processes used by Globex, which has a world-class TPS reporting process. The research technique being used in this case is
 a. benchmarking.
  b. ethnography.
  c. ethnography.
  d. data mining.
  e. depth interview.

[kjo;oj]

Answer to Question 1

D

Answer to Question 2

a

[newbem]

Gracias!

[bigsis44]

Excellent