Author Question: John is a subunit manager at a large consumer packaged goods manufacturer. Every year, he submits a ... (Read 44 times)

newbem · **on:** Jun 28, 2018

John is a subunit manager at a large consumer packaged goods manufacturer. Every year, he submits a budget request to the vice president of marketing, who coordinates the various requests and then submits an overall budget to top management for approval. This is an example of ____ budgeting.
a. top-down
b. bottom-up
c. top-down/bottom-up
d. bottom-up/top-down
e. combination

Question 2

The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process. The team is studying the processes used by Globex, which has a world-class TPS reporting process. The research technique being used in this case is
a. benchmarking.
b. ethnography.
c. ethnography.
d. data mining.
e. depth interview.