Author Question: The term localized campaign refers to a. presenting the same creative execution to specific local ... (Read 89 times)

Sufayan.ah · **on:** Jun 28, 2018

The term localized campaign refers to
a. presenting the same creative execution to specific local markets.
b. using local agencies to prepare advertisements.
c. using different creative executions in different markets.
d. producing a campaign in the same area in which it will be run.

Question 2

Which of the following is an implementation decision in the brand-level marcom decision process?
a. targeting
b. mixing elements
c. budgeting
d. positioning
e. setting objectives