A key characteristic of IMC is the building of relationships with ...

[dbose]

A key characteristic of IMC is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
 a. repeat purchases
  b. loyalty toward a brand
  c. enduring links between a brand and its customers
  d. greater profitability
  e. huge acquisition costs

Question 2

Exploratory research for Capitol Brewing seems to indicate that sales for dark lager are down for all breweries. This is an example of which kind of problem?
 a. A firm problem
  b. A consumer problem
  c. A perception problem
  d. An industry problem
  e. An ethical problem

[nathang24]

Answer to Question 1

E

Answer to Question 2

d

[dbose]

Excellent

[Mochi]

Gracias!