Author Question: A key characteristic of IMC is the building of relationships with customers. Which of the following ... (Read 94 times)

dbose · **on:** Jun 28, 2018

A key characteristic of IMC is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
a. repeat purchases
b. loyalty toward a brand
c. enduring links between a brand and its customers
d. greater profitability
e. huge acquisition costs

Question 2

Exploratory research for Capitol Brewing seems to indicate that sales for dark lager are down for all breweries. This is an example of which kind of problem?
a. A firm problem
b. A consumer problem
c. A perception problem
d. An industry problem
e. An ethical problem