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Author Question: A key characteristic of IMC is the building of relationships with customers. Which of the following ... (Read 68 times)

dbose

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on: Jun 28, 2018
A key characteristic of IMC is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
 a. repeat purchases
  b. loyalty toward a brand
  c. enduring links between a brand and its customers
  d. greater profitability
  e. huge acquisition costs

Question 2

Exploratory research for Capitol Brewing seems to indicate that sales for dark lager are down for all breweries. This is an example of which kind of problem?
 a. A firm problem
  b. A consumer problem
  c. A perception problem
  d. An industry problem
  e. An ethical problem


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nathang24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

d


dbose

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

Zebsrer

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Reply 3 on: Yesterday
Excellent

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