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Author Question: Serendipity, or chance ideas, can be a source of marketing research problems. Discuss all the ... (Read 37 times)

mmm

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on: Jun 28, 2018
Serendipity, or chance ideas, can be a source of marketing research problems. Discuss all the drivers or sources of this type of research.

Question 2

Many newly industrialized countries have a distinct opportunity to surge ahead economically; it is called
 a. the natural resource dividend c. the demographic dividend
  b. the cultural dividend d. the technology dividend


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BUTTHOL369

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Serendipity, or chance ideas, might arise from (1) customer complaint letters, (2) salesperson's call reports, (3) comments in trade publications, and (4) customer calls to toll-free service assistance centers. Other comments within this vein could also be acceptable.

Answer to Question 2

C


mmm

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Reply #2 on: Jun 28, 2018
Thank you :)


BUTTHOL369

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Reply #3 on: Jun 28, 2018
Happy to help you


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