Serendipity, or chance ideas, can be a source of marketing ...

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Serendipity, or chance ideas, can be a source of marketing research problems. Discuss all the drivers or sources of this type of research.

Question 2

Many newly industrialized countries have a distinct opportunity to surge ahead economically; it is called
 a. the natural resource dividend c. the demographic dividend
  b. the cultural dividend d. the technology dividend

[BUTTHOL369]

Answer to Question 1

Serendipity, or chance ideas, might arise from (1) customer complaint letters, (2) salesperson's call reports, (3) comments in trade publications, and (4) customer calls to toll-free service assistance centers. Other comments within this vein could also be acceptable.

Answer to Question 2

C

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Thank you

[BUTTHOL369]

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