Today, consumers are not only passive receivers of marcom ...

[newbem]

Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to ____.
 a. economic advances
  b. technological developments
  c. increases in the use of sales promotion
  d. changes in demographics
  e. expansion of advertising agency services

Question 2

Problem formulation involves more science than art and must be approached with great care.
 a. True
  b. False
 Indicate whether the statement is true or false

[janeli1]

Answer to Question 1

B

Answer to Question 2

False