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Author Question: Today, consumers are not only passive receivers of marcom messages, but are often active ... (Read 93 times)

newbem

  • Hero Member
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  • Posts: 579
on: Jun 28, 2018
Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to ____.
 a. economic advances
  b. technological developments
  c. increases in the use of sales promotion
  d. changes in demographics
  e. expansion of advertising agency services

Question 2

Problem formulation involves more science than art and must be approached with great care.
 a. True
  b. False
 Indicate whether the statement is true or false


janeli1

  • Sr. Member
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  • Posts: 330
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

False


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