Author Question: Today, consumers are not only passive receivers of marcom messages, but are often active ... (Read 98 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to ____.
 a. economic advances
  b. technological developments
  c. increases in the use of sales promotion
  d. changes in demographics
  e. expansion of advertising agency services

Question 2

Problem formulation involves more science than art and must be approached with great care.
 a. True
  b. False
 Indicate whether the statement is true or false



janeli1

  • Sr. Member
  • ****
  • Posts: 330
Answer to Question 1

B

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

For a complete list of videos, visit our video library