Author Question: Today, consumers are not only passive receivers of marcom messages, but are often active ... (Read 96 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to ____.
 a. economic advances
  b. technological developments
  c. increases in the use of sales promotion
  d. changes in demographics
  e. expansion of advertising agency services

Question 2

Problem formulation involves more science than art and must be approached with great care.
 a. True
  b. False
 Indicate whether the statement is true or false



janeli1

  • Sr. Member
  • ****
  • Posts: 330
Answer to Question 1

B

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

For a complete list of videos, visit our video library