Author Question: Emotional benefits from a product or service are derived from the intangible characteristics of that ... (Read 150 times)

melly21297 · **on:** Jun 28, 2018

Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.

Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
a. True
b. False
Indicate whether the statement is true or false