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Author Question: Emotional benefits from a product or service are derived from the intangible characteristics of that ... (Read 178 times)

melly21297

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on: Jun 28, 2018
Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.
 
 Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
 a. True
  b. False
 Indicate whether the statement is true or false


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Swizqar

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

False


melly21297

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Reply 2 on: Jun 28, 2018
Gracias!

yeungji

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Reply 3 on: Yesterday
Excellent

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