Emotional benefits from a product or service are derived from the ...

[melly21297]

Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.
 
 Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
 a. True
  b. False
 Indicate whether the statement is true or false

[Swizqar]

Answer to Question 1

T

Answer to Question 2

False

[melly21297]

YES! Correct, THANKS for helping me on my review

[Animal_Goddess]

Thanks for the timely response, appreciate it