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Author Question: Emotional benefits from a product or service are derived from the intangible characteristics of that ... (Read 172 times)

melly21297

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Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.
 
 Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
 a. True
  b. False
 Indicate whether the statement is true or false



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Swizqar

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Answer to Question 1

T

Answer to Question 2

False




melly21297

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


Bigfoot1984

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Reply 3 on: Yesterday
Wow, this really help

 

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