This topic contains a solution. Click here to go to the answer

Author Question: Emotional benefits from a product or service are derived from the intangible characteristics of that ... (Read 173 times)

melly21297

  • Hero Member
  • *****
  • Posts: 565
Emotional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions.
 
 Indicate whether the statement is true or false

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and publicity.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Swizqar

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

T

Answer to Question 2

False




melly21297

  • Member
  • Posts: 565
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


Sarahjh

  • Member
  • Posts: 370
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

For a complete list of videos, visit our video library