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Author Question: Effective positioning is based on: a. meaningful commitment of organizational resources b. focus on ... (Read 27 times)

BrownTown3

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on: Jun 28, 2018
Effective positioning is based on:
 a. meaningful commitment of organizational resources
  b. focus on providing substantive value for the intended target
  c. simple and internally consistent over time
  d. all of these statements are part of a sound basis for positioning

Question 2

The primary reasons for studying marketing research include:
 a. Some may pursue a career in marketing research.
  b. Knowledge of the marketing research makes for a smarter consumer.
  c. Managers should know the benefits and limitations of marketing research.
  d. Managers should gain an appreciation for the marketing research process.
  e. All of these are correct.


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KKcool

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


BrownTown3

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

bdobbins

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Reply 3 on: Yesterday
Wow, this really help

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